You're facing trolls and cyberbullying in the Creator Economy. How can you uphold your professionalism? (2024)

Last updated on Jun 27, 2024

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Stay Calm

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Set Boundaries

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Engage Wisely

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Seek Support

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Document Everything

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Educate Others

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Here’s what else to consider

Navigating the Creator Economy can be as challenging as it is rewarding, especially when facing the darker side of digital exposure: trolls and cyberbullying. As content creators, you may find yourselves targeted by individuals who aim to disrupt or harm your online presence. Upholding professionalism in the face of such adversity is not just about maintaining your brand's integrity; it's about demonstrating resilience and setting a standard for your community. The key lies in understanding that your reactions can either fuel or extinguish the negative behavior you encounter.

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  • Jo Bromilow Social Strategy Director - still believe in the good in social media despite Elon’s best attempts

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1 Stay Calm

When confronted with trolls or cyberbullying, your first reaction might be to respond in kind. However, maintaining a calm demeanor is crucial. By not engaging directly with negative comments, you avoid giving trolls the attention they seek. Instead, focus on the positive interactions and support from your genuine audience. Remember, your online persona is an extension of your professional self, and staying composed under fire can strengthen your reputation.

2 Set Boundaries

It's essential to establish clear boundaries for acceptable behavior within your online spaces. This might involve creating community guidelines that outline what is and isn't tolerated. When boundaries are crossed, have a plan for dealing with the situation that aligns with your professional values. This could mean blocking or reporting individuals who engage in cyberbullying or turning off comments if the situation escalates.

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3 Engage Wisely

Engaging with your audience is a fundamental part of the Creator Economy, but it's important to do so wisely. If you choose to address negativity, do it with facts and a level head. Use these moments as opportunities to reinforce your brand's message and values. This approach can turn a potential crisis into a moment that showcases your professionalism and commitment to a respectful community.

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4 Seek Support

Dealing with trolls and cyberbullying can be emotionally taxing. Don't hesitate to seek support from fellow creators who understand your experiences. Networking with peers can provide you with strategies to manage negative interactions and can remind you that you're not alone in this. Additionally, consider reaching out to a professional if the situation begins to affect your mental health.

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    If you are not a big creator then deal with these trolls and cyberbullies with patience and positivity. Don't engage them because they won't listen to what you are saying. So the best way is not to let this affect you. Just ignore them. If you are a big creator then your community will be your support. Your community will stand with you against these trolls and cyberbullies.

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  • Becca Bycott Stakeholder Management • Executive Communications • Board Relations • Event Planning • Strategic Partnerships
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    In the best case scenario, when you have a strong brand and an engaged community following the work you do as a creator, you will have members of that community chime in on your behalf and counteract/address what the troll is saying. I also strongly suggest having community guidelines in place that you promote to your followers, with outlined steps you take when dealing with hateful language/attacks. For example, if someone posts something racist/sexist, etc. that actively encourages hate/violence, your policy gives you the insurance to delete whatever it is they're saying. You can respond to them in a reply letting them know they've violated your policy and then remove their comment.

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5 Document Everything

In instances where trolls or cyberbullying become severe, it's important to document everything. Keep records of all interactions, including dates, times, and screenshots of offensive content. This documentation can be invaluable if you need to take legal action or report the behavior to social media platforms. It also serves as a record that you handled the situation with professionalism.

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6 Educate Others

Finally, use your platform to educate others about the impact of cyberbullying and the importance of online etiquette. By addressing these issues publicly, you not only raise awareness but also contribute to a healthier online environment. Your followers will likely respect and support your efforts to combat negativity, further solidifying your professional standing in the Creator Economy.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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  • Jo Bromilow Social Strategy Director - still believe in the good in social media despite Elon’s best attempts
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    I saw a spectacular observation from a creator that said, for creators looking to grow, trolls (and ‘feeding’ them) can be a powerful tool to boost those engagement metrics that drive algorithmic performance. This doesn’t work for everyone - online cruelty is rightly upsetting for many and something to avoid - but it can be used to your advance in the attention economy.

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