¿Cuáles son las mejores prácticas para elaborar mensajes sobre salud mental? (2024)

Most people focus on outputs, when trying to understand how strategic communication operates.In truth, strategic communication is more about input. Input from your employees, input from stakeholders, input from consumers, and input from data.Then, the move should be to focus on output. What are you using your communication to share with those who are interacting with it?Both of these are separate closed loops. But, the temptation is to keep them as close loops.Input and output should be understood as a Mobius strip. Two sides of the same thing.They should not be separate silos. Strategic communication should be about values, behaviors, and culture, guiding processes on the input and output of communications.

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Neuroscience shows that when we use negative terminologies, as it relates to almost anything, it is the same as disgust.Meaning, if there is a culture that encourages judgmental inquiry over, curiosity, people are in a consistent state of disgust.Overtime, repeating that behavior, you receive dopamine. Why is this all important to understand?If we are trying to create safe spaces for people who desire to feel supported in the workplace in relationship to their mental health experience, then, we must come to except that the responsibility is not just on the individual, but also in the leaders that are producing and sustaining that culture.

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We need to understand empathy so we can apply it. People overuse this term.It’s better understood as a form of suspended absorption.What is being suspended? Your ego. Your particular desire to want to always translate. Someone else’s experience. That must be absolved completely. Whether you are a leader, or a fellow employee.What is being absorbed? Their perspective over yours. Their values over yours. Fully understanding someone, is not a comfortable position to be in. This is why empathy is a rare response, but necessary, For Social and corporate change.Learning from others, is quite literally a challenge to yourself. Creating relevant practices to encourage this in the workplace is extremely necessary, and mandatory.

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Lead with empathy. Put yourself in their shoes. Ask yourself “how would I want to be spoken to and represented in this situation?” Often times communicators neglect that and forget the human element.

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Yes empathy isn't "feeling sorry for that person", it's about offering support and understanding. It helps build the bridge between you and the person seeking support.

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Although empathy is extremely important, I think it’s also misunderstood.Not only is it in ability to see from the perspective of the OTHER. It is also about suspension.Suspension of your own Temptations to ensure that only your view is seen, Heard, and felt.This is the egoic approach to trying to understand others. It is not that you are using your perspective to understand others. That is not empathy.It is the suspension of your own worldview in the adoption of someone else’s worldview. That is not your own. It is the removal of assumption.When using this in communication, it is not speaking from your own perspective, speaking from the voice is that still yet need to be heard in their own voice.

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There needs to be some consideration about where 'corporate' communications has a role to play and where it needs to step back. In some cases the kind of 'empowering' language in this part of the article could actually trigger a negative reaction from people in a difficult situation who interpret the meaning differently. Strategic communicators should be focusing on delivering strategic objectives, where mental health has a role to play at a much higher level (why it matters, resources available etc), but shouldn't be getting into the granularity of employee's individual cirumstances.

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It doesn't have to be all doom and gloom. Mental health is a complex and heavy subject but it's important to give people a glimpse of the positive changes that lie ahead and inspire them to take that next step towards recovery.

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📌 As a mental health advocate, I find that addressing an issue head-on normalizes conversation. By acknowledging a situation and using non-biased language to define it one clarifies confusion and removes doubt, stigma and shame. Words and a nonjudgmental listening ear matter.

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Know your limits. There are some great sources of advice and information available now, with many experts not only happy, but keen to share their experience and knowledge. Give careful consideration to why you are really grasping this topic and tap into those informed insights before you start working on tactics, channels or messages.

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